MG Motor AU
Case Study
End-to-End Social Media Content & Operations
We develop social media content scripts for MG AU, creating and unifying multiple TikTok/Meta accounts while defining a distinct content tone for each.
Scripts are themed differently across accounts: the MG Tech account focuses on explaining the vehicles' unique selling points; the MG Lifestyle account uses creative first-person perspectives to portray down-to-earth everyday life with MG in Australia; multiple MG Melbourne/Sydney dealership accounts focus on promoting store-specific offers; and dedicated livestream accounts regularly stream walkthroughs of the vehicles and deals.
Through high-frequency, diverse content, we surround and engage potential customers to drive acquisition.
Content Strategy
Once scripts are approved by MG's official review, our Sydney and Melbourne teams begin filming
Capturing everything from the vehicles' exterior, interior, and infotainment features to real-world driving footage on Australian roads. All material is collected and organized by our DIT team into an archived, brand-dedicated footage library, ready for future marketing use across Australia.
Each month, we deliver 80+ finely-edited short videos and multiple livestreams, keeping every account active and consistently updated.
Content Production & Delivery
Every account's content is supported by paid media operations — managing performance data and precisely targeting potential customers to capture leads. Results are reviewed and analyzed, then fed back to the content scripting team to drive continuous iteration.
Operations, Paid Media & Lead Generation
